Mission - Home Our story Services Testimonials Our Formula Insights Work with us

We Bring the Science of Elite Performance from Sports to Business so you
‍Stay Relevant!

For over 30 years, we've leveraged The Optimal Performance Formula© to help professional athletes and business leaders unleash their maximum potential

If you’re a professional athlete looking for a performance coach, visit our Founder’s web page here.

contact us today

up your performance

We Bring the Science of Elite
Performance  
from Sports to Business so you
Stay relevant!

full potential in sports to drive

#performanceExecution in your organisation

For over 30 years, we've leveraged The Optimal Performance Formula^©to help professional athletes and business leaders unleash their maximum potential

If you’re a professional athlete looking for a performance coach, visit our Founder’s web page here.

OUR drive

Staying Relevant Is The Ultimate Measure Of Performance

Relevance is being at the top of your game
Relevance means you’re “the one to watch”
But relevance is never a given
Not in Sports.
Not in business.

GOLD Results brings the science of elite performance from sports to businesses who need to Stay Relevant in the face of :
. . . Changing markets
. . .Evolving technology
. . .Pressure to do more with less

Elite athletes do not hope they will perform under pressure. They train for it. They condition how they think. They rehearse how they execute. And they build confidence before they enter the arena.

The same applies to business and the boardroom. We help leaders and their organizations stay relevant!

With over 30 years working in the trenches with elite athletes and global business leaders, GOLD has developed a proven methodology that builds mental readiness, strategic clarity, and executional discipline that unlocks levels of performance our clients never dreamed possible.
‍

Discover More About Us!

People said we wrote the book on performance - now we literally have!

The "go-to' partner for ambitious innovators striving to achieve Optimal Performance

Get a discount code!

GOLD is the go-to for driving optimal performance. Our mission is to take successful athletes and corporations up a notch from where they are now by decoding the performance formula, breaking down the component parts to optimize each one, then stitching them seamlessly back together to help our clients go from really good to world class.

30 years sharing our methodology and working with leading CEOs, elite athletes, coaches and artists to drive optimal performance

SEE TESTIMONIALS

What top performers think of gold

performance unleashed

This is all we have
accomplished at GOLD.

30

years of experience

$30M

efficiency savings

200

happy clients

how can gold help you

Organisational Performance

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

Human Performance

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

Execution Performance

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

Performance Feedback & Data

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

Some real-life examples of our work

Global Manufacturing - Enhanced insight-driven decision-making

International Manufacturing Company

Operational Excellence

For a leading European infrastructure company

Performance Accelerated Results Program

International Hospitality Group

Innovation Labs

see all projects

see all projects

Discover what top performers think makes GOLD unique

This is some text inside of a div block.

This is some text inside of a div block.

“GOLD is a force of change by asking pivotal questions, coaching us to find the answers and keeping us accountable in order to maximize the team's performance”

Mauro Caumi

general manager southern europe
gsk consumer healthcare

“In professional tennis, mental strength marks the difference between being a top ten and a top hundred. Adolfo brings tools I'd never seen before to achieve that strength”

Guillermo García López

ATP TEnnis pro

“The GOLD team have provided the foundation on which we can now transform our global procurement and supplier development function and allow us to deliver incremental value to underpin our future growth plans. ”

Rob Baker

CoO ESSENTRA

see more testimonials

See more testimonials

Discover what top performers
think makes GOLD unique

“Each session with Adolfo made me grow and mature as a tennis pro. He helped me believe in myself again and know that anything is possible. We set a goal and Adolfo designed tools and techniques and we went after the objective of being a Top Ten... and with a lot of hard work, we achieved it”

Juan Mónaco

ATP Tennis pro
former top 10

"Adolfo's lifetime pursuit ofmastery as a student, practitioner, and coach provides actionable insights thatdrive optimal performance. His unique perspective and evidence-based strategiesmake TheOptimal Performance Formula an engaging must-read for any leader seeking a competitive edge.”

Adrian James

Global Director of Change, SAP
Transformation Director, GSK ConsumerHealthcare

“Discover how to master your ownpotential and enhance your excellence in every aspect of life. Through aninspiring and practical guide, The Optimal Performance Formula will accompany you on thejourney towards self-control, self-confidence, and unwavering belief in yourown project, whether you're an ambitious athlete or a CEO determined to leadwith conviction and success.”

Lluìs Deulofeu

President and CEO, SANEF
Board member Hispasat
Board member Banc Sabadell

“The neat thing about Adolfo is not onlyhis innate understanding and expertise in mastery, but that he can teach peoplehow to improve performance to reach their goals through easily executablesteps. His book, The Optimal Performance Formula, is a master playbook.”

DonnaFlagg

FacultyDance Teacher, Joffrey Ballet School
Faculty Dance Teacher, Steps On Broadway
Founder LASTICS Dance Stretch

“Achieving optimal performance based onAdolfo’s book will be life changing for many. There are some lessons that youcan only learn from a few. The art of applying the concepts of The Optimal PerformanceFormula isabout building the inner strength to overcome struggles and get up once morethan the average. That’s what makes the outstanding optimal performer withlasting consistency. It can only be transmitted by people who have been throughit. Listen to the Master!”

DirkWittenborg

‍CEO Axxola Venture Capital
Chairman Foxxum
Chairman Rlaxx

“TheOptimal Performance Formula is an encyclopedia of performance enhancingtechniques, based on Adolfo’s unique methodology, that’s actionable for any CEOor professional athlete that wants to gain separation from the competition.”

Tobías Martínez

CEO Cellnex telecom

"[Adolfo is] one of the best and has been at the highest levels. He brings that knowledge from his time on the ATP Tour to companies"

Joshua Lifrak

director of performance and coaching limitless minds,
Former Director of the Mental Skills Program for the Chicago Cubs

“Basically, after [the seminar with Adolfo] what happened is I made the choice to start working with music full-time. I started telling everyone what I was doing, I started gigging everywhere…and I kept doing it, and doing it…and then I was called to be on La Voz (The Voice). It was just a lot of consistency ”

Alejandra Mor

Musician, Latin Grammy nominee, finalist on La Voz

“The GOLD team have provided the foundation on which we can now transform our global procurement and supplier development function and allow us to deliver incremental value to underpin our future growth plans. ”

Rob Baker

CoO ESSENTRA

“Not often meeting people changes the course of your life. Adolfo has done that for me by complementing the skills I have acquired in decades of professional sport, and applying strategies and values to them to allow my idea to grow in the real business world”

James Parks

Former professional Rugby player and coach
(inc. England Rugby)
Entrepreneur

“GOLD is a force of change by asking pivotal questions, coaching us to find the answers and keeping us accountable in order to maximize the team's performance”

Mauro Caumi

general manager southern europe
gsk consumer healthcare

“In professional tennis, performance training can mark the difference in toughmatches. Adolfo brings unique tools to achieve that advantage, and now he’s put them all in his new book, The Optimal Performance Formula, so anyone willing to do the work can access the secrets he teaches professional athletes.”

Guillermo García López

ATP TEnnis pro

“We had the tremendous pleasure to have Adolfo speak to our Mental Conditioning team at the IMG Academy. His competence and passion for the field of sports psychology coupled with this sincere care for his athletes left us with the desire to be better practitioners”

Justin Su'a

head mental conditioning boston red sox, tampa BAY rays,
cleveland browns;
ex-head of mental cond. IMG Academy

“Fantastic! GOLD achieves immediate results””

Miguel Irisarri

Ex-managing director
ubs private banking spain

“Practical, intelligent, exciting... GOLD provides principles which bring balance and meaning. They reframe day to day challenges from a more efficient and rooted perspective.”

José Luis Dorado

managing director vall banc

“Adolfo’sbook, The Optimal Performance Formula, is a reference guide to tools and techniques that he used to help me and other ATP players and me understand how our minds work, and how to turn them into a weapon on and off the court.”

Santiago Giraldo

atp tennis pro

“Adolfo not only makes you feel alive, he knows how to bring out your greatest strengths. His work is amazing and his ability to engage even more”

Toñejo Rodríguez

Multiple spanish narional champion in jetski and quad cross
60 first place finishes in motor-cross
first spaniard to pilot an f-1 powerboat

“If you know you have talent but you don't know for what... If you know you don't have talent because you recognize it, and you are willing to work hard... If you are not mediocre and want to live life with passion... work with Adolfo”

Nacho Cano

pop star
founder of mecano

“TheOptimal Performance Formula blends Adolfo’s experience of coaching world classathletes to optimize their performance with those lessons being applied to theworld of business and corporations, resulting in a proven roadmap to drivesignificant, lasting results that readers can follow and implement.”

Shuja Ali

Ex-managing director istithmar world (dubai)

“Adolfo’snew book, The Optimal Performance Formula, contains a powerful guide for eachperson to develop to their maximum potential and optimize their performance, from professional athletes to CEOs.”

José Manuel "Pepo" Clavet

atp coach
(Feliciano López, Corretja, Verdasco,
Khachanov, Mónaco, García López)

“Workingwith Adolfo helps players not only in managing their emotions during highpressure moments in competition, but also to structure their thinking atcritical moments to drive performance. In The Optimal Performance Formula book, he details his methodology and the science behind it in an easy-to-understand way”

Diego Dinomo

ATP COACH
(Chela, García López, Verdasco)

“Marvellous! I apply what I have learnt [in Adolfo's book] in both my life and my training and the difference is noticeable in both areas”

Jesús España

Gold medal european championship 5000 meters

“[Adolfo's book] is wonderful, refreshing and surprising!”

Victor García

senior director microsoft

“Adolfo's material is a must for those who want to perform better, suffer less, and enjoy the process. A revelation!”

Virginia Ruano

former doubles number one in wta during two years
winner of 10 grand slam doubles titles
two olympic medals

“GOLD's approach encourages teams to keep a down-to-earth perspective, driving performance in key initiatives”

Daniel Fernández Capo

ceo idneo

“Anyone who aspires to reach the summit in his/her field should study the concepts [in Adolfo's book] ”

Carlos Moyá

Former atp world number 1
grand slam champion
coach to rafa nadal

see testimonials

SEE TESTIMONIALS

unique

Gold Ingredients

what makes us unique

GOLD

‍

1. We bring fresh eyes and focussed passion and we are wired to despise “good enough”.

‍

‍

2. We are forged in the trenches, each team member leverages decades of real world experience.
‍

‍

3. We see realities others don’t and have the nerve to try to bring them into being even when most think they are impossible.

‍

‍

Thus our motto, "Impossible just means no one has done it... YET!"

‍

Our Insights To Help You On Your Performance Journey

When High Performance Becomes High Risk

What CEOs Can Learn From Athletes About Handling Pressure

CEO Monthly - What Elite Athletes Understand About Stress and Pressure That Many CEOs Do Not

Redeﬁning The Limits of What’s Possible | Adolfo Gómez Sánchez | Oxford Talks

let's make something great

Want to join our (awesome) team ?

Want to Up
your performance?

At GOLD, our mission is to take successful athletes and corporations up a notch from where they are now by decoding the performance formula, breaking down the component parts to optimise each one, then stitching them seamlessly back together to help our clients go from really good to world class

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Preferences Accept Deny