30 years sharing our methodology and working with leading CEOs, Elite Athletes, Coaches and Artists to drive optimal performance
“Each session with Adolfo made me grow and mature as a tennis pro. He helped me believe in myself again and know that anything is possible. We set a goal and Adolfo designed tools and techniques and we went after the objective of being a Top Ten... and with a lot of hard work, we achieved it."

Juan Mónaco

ATP Tennis pro
former top 10
"Adolfo's lifetime pursuit of mastery as a student, practitioner, and coach provides actionable insights that drive optimal performance. His unique perspective and evidence-based strategies make The Optimal Performance Formula an engaging must-read for any leader."

Adrian James

Global Director of Change, SAP
Transformation Director, GSK ConsumerHealthcare
“Discover how to master your own potential and enhance your excellence in every aspect of life. Through an inspiring and practical guide, The Optimal Performance Formula  will accompany you on the journey towards self-control, self-confidence, and unwavering belief in your own project, whether you're an ambitious athlete or a CEO."

Lluìs Deulofeu

President and CEO, SANEF, Board member Hispasat,
Board member Banc Sabadell
“The neat thing about Adolfo is not only his innate understanding and expertise in mastery, but that he can teach people how to improve performance to reach their goals through easily executable steps. His book, The Optimal Performance Formula, is a master playbook.”

Donna Flagg

FacultyDance Teacher, Joffrey Ballet School & Steps On Broadway
Founder LASTICS Dance Stretch
“The art of applying the concepts of The Optimal Performance Formula  is about building the inner strength to overcome struggles and get up once more than the average. That’s what makes the outstanding optimal performer with lasting consistency. It can only be transmitted by people who have been through it. Listen to the Master!”

DirkWittenborg

CEO Axxola Venture Capital
Chairman Foxxum
& Rlaxx
The Optimal Performance Formula  is an encyclopedia of performance enhancing techniques, based on Adolfo’s unique methodology, that’s actionable for any CEO or professional athlete that wants to gain separation from the competition.”

Tobías Martínez

CEO Cellnex telecom
"[Adolfo is] one of the best and has been at the highest levels. He brings that knowledge from his time on the ATP Tour to companies"



Joshua Lifrak

director of performance and coaching limitless minds,
Former Director of the Mental Skills Program for the Chicago Cubs
Basically, after [the seminar with Adolfo] what happened is I made the choice to start working with music full-time. I started telling everyone what I was doing, I started gigging everywhere…and I kept doing it, and doing it…and then I was called to be on La Voz (The Voice). It was just a lot of consistency

Alejandra Mor

Musician, Latin Grammy nominee, finalist on La Voz
“The GOLD team have provided the foundation on which we can now transform our global procurement and supplier development function and allow us to deliver incremental value to underpin our future growth plans. ”


Rob Baker

CoO ESSENTRA
Not often meeting people changes the course of your life. Adolfo has done that for me by complementing the skills I have acquired in decades of professional sport, and applying strategies and values to them to allow my idea to grow in the real business world

James Parks

Former professional Rugby player and coach
(inc. England Rugby) , Entrepreneur
GOLD is a force of change by asking pivotal questions, coaching us to find the answers and keeping us accountable in order to maximize the team's performance”


Mauro Caumi

general manager southern europe
gsk consumer healthcare
“In professional tennis, performance training can mark the difference in toughmatches. Adolfo brings unique tools to achieve that advantage, and now he’s put them all in his new book, The Optimal Performance Formula, so anyone willing to do the work can access the secrets he teaches professional athletes.”

Guillermo García López

ATP TEnnis pro
“We had the tremendous pleasure to have Adolfo speak to our Mental Conditioning team at the IMG Academy. His competence and passion for the field of sports psychology coupled with his sincere care for his athletes left us with the desire to be better practitioners”

Justin Su'a

head mental conditioning boston red sox, tampa BAY rays,
cleveland browns; ex-head of mental cond. IMG Academy
“Fantastic!
GOLD achieves immediate results”




Miguel Irisarri

Ex-managing director
ubs private banking spain
“Practical, intelligent, exciting... GOLD provides principles which bring balance and meaning. They reframe day to day challenges from a more efficient and rooted perspective.”


José Luis Dorado

managing director vall banc

“Adolfo’s book, The Optimal Performance Formula, is a reference guide to tools and techniques that he used to help me and other ATP players and me understand how our minds work, and how to turn them into a weapon on and off the court.”

Santiago Giraldo

atp tennis pro

“Adolfo not only makes you feel alive, he knows how to bring out your greatest strengths. His work is amazing and his ability to engage even more”



Toñejo Rodríguez

Multiple spanish narional champion in jetski and quad cross
60 first place finishes in motor-cross, first spaniard to pilot an f-1 powerboat
“If you know you have talent but you don't know for what... If you know you don't have talent because you recognize it, and you are willing to work hard... If you are not mediocre and want to live life with passion... work with Adolfo”

Nacho Cano

pop star
founder of mecano
The Optimal Performance Formula  blends Adolfo’s experience of coaching world classathletes to optimize their performance with those lessons being applied to theworld of business and corporations, resulting in a proven roadmap to drivesignificant, lasting results that readers can follow and implement.”

Shuja Ali

Ex-managing director istithmar world (dubai)

“Adolfo’s new book, The Optimal Performance Formula, contains a powerful guide for eachperson to develop to their maximum potential and optimize their performance, from professional athletes to CEOs.”


José Manuel "Pepo" Clavet

atp coach
(Feliciano López, Corretja, Verdasco, Khachanov, Mónaco, García López)
“Working with Adolfo helps players not only in managing their emotions during high pressure moments in competition, but also to structure their thinking atcritical moments to drive performance. In The Optimal Performance Formula book, he details his methodology and the science behind it in an easy-to-understand way”

Diego Dinomo

ATP COACH
(Chela, García López, Verdasco)
“[Adolfo's book] is wonderful, refreshing and surprising!”





Victor García

senior director microsoft

“Adolfo's material is a must for those who want to perform better, suffer less, and enjoy the process. A revelation!”



Virginia Ruano

former doubles number one in wta during two years
winner of 10 grand slam doubles titles, two olympic medals
GOLD's approach encourages teams to keep a down-to-earth perspective, driving performance in key initiatives”




Daniel Fernández Capo

ceo idneo

“Anyone who aspires to reach the summit in his/her field should study the concepts [in Adolfo's book] ”




Carlos Moyá

Former atp world number 1
grand slam champion, coach to rafa nadal
let's make something great

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