Culture and values

We're convinced that the secret weapon of industry-disrupting companies is a carefully curated culture, driven by real values that are personified every day, especially by leadership. ​ ​ Culture is complex because humans are always complex. We’re not taught in school — or in any other venue — how to understand each other at a fundamental level and align expectations and values.​ ​ Building great cultures is complex, but not impossible! It requires an understanding of the drivers of human behaviour and leveraging methodologies and tools included in The Optimal Performance Formula©. ​